We optimize ads.You make revenue.Period.

Six things we do: performance marketing, conversion rate optimization, social and brand management, SEO, AEO and GEO, retention marketing, campaign strategy.

  • ₹30 CR+ spent
  • 3.6 BN impressions
  • 96 M+ clicks
Book Free Consultancy

Since 2023 we have managed over 30 crore rupees of ad spend on Meta and Google, across 3.6 billion impressions and 96 million clicks, for more than 30 brands in D2C, B2B SaaS, subscription, fintech, travel, beauty, electronics and retail.

Everything here was measured.

Ad spend
₹30 Cr+($3.5 M+)
Managed on Meta and Google since 2023.
Revenue growth
11×
Delivered for one of our clients.
Waste caught
18-30%
Of ad spend we typically find doing nothing at all.
Brands
30+
Run before that, across very different businesses.

Where your ₹100
actually goes.

Every ad account we open looks roughly like this.

The rough shape of what we keep finding. Yours will be its own number, which is what the free consultancy is for.

Switch the ads off.

Ads running

Daily ad spend
₹2.0 L
Meta and Google togetherNothing running, at all
Daily revenue
₹11.0 L
Paid orders, same dayStill turning up anyway

Ads on, this account takes about ₹11 L a day. Now flip the switch.

Killing every single rupee of advertising took out about a third of the day, not all of it. That floor is your brand, your organic traffic and people coming back.

Six things.
Done properly.

We would rather do a short list well than a long list badly. Take one, take all six.

01

Performance marketing

  • Meta and Google owned end to end: structure, feed, catalogue, audiences, daily pacing
  • Incrementality testing, so budget follows evidence instead of attribution
  • Profit is the objective from day one, not a ROAS on a dashboard
  • Creative tested every week, and the losers cut before they cost you
  • Budget moved between channels by marginal return, not by habit
02

Conversion rate optimization

  • Homepage, product page, cart, checkout. We find exactly where people leave and fix it
  • Minimize the leak, maximize the conversion
  • Mobile app and web funnels treated as one journey, not two
  • Every change tested against real orders, never against opinions
  • Speed, forms and payment friction fixed first, because they leak the most
03

Social & brand management

  • Content calendar and creator programmes that feed the paid engine
  • Channel growth on the platforms your buyers are actually on
  • The organic to paid pipeline, so winners get money behind them fast
  • Influencer marketing briefed and measured like media, not like favours
  • Storytelling, launches, pricing and positioning that sound like you, not like an agency
04

SEO, AEO & GEO

  • Appearing in AI answers on ChatGPT, Perplexity and Google AI Overviews
  • Crawlability, page indexing and ranking
  • Brand cited on third party sites like Reddit and Wikipedia
  • Content built around the questions buyers actually ask, not keyword volume
  • The brand search you already own protected, so you stop paying twice for it
05

Retention marketing

  • The pre-purchase journey: welcome flows, browse and cart abandonment, first order nudges
  • The post-purchase journey: onboarding, cross-sell, replenishment and review requests
  • Dormant customers brought back with win-back sequences timed to real repurchase gaps
  • Email, WhatsApp, SMS and push run as one programme, not four inboxes
  • Repeat order share and repeat revenue reported every week, so retention has a number
06

Campaign strategy

  • Ideation and creative planning: the idea, the hooks, the formats and the shot list, agreed before a rupee is spent
  • Running the paid ads and showing the results as one weekly number you can act on, not a monthly deck
  • Managing third parties end to end: creators, editors, studios and freelancers briefed, chased and delivered on time
  • Launch calendars, offers and drops planned around the moments your buyers already have
  • One plan across paid, organic and retention, so channels stop competing for the same customer

Three more rooms.

Case studies We found them in brick. We left them in marble. Open case studies Pricing What it costs, and why it costs that. Open pricing Blogs Everything we learned the hard way, written down. Open blogs

It all starts on
day one.

No 90 day roadmap. No moving in week three. All of it begins the day you say go.

Day 1

Full read access

Ad accounts, analytics and order data. We work off the ledger, not the dashboard, because only one of them is true.

Day 1

The waste gets paused

Every campaign under break-even stops the same day. This usually pays for us before the first invoice lands.

Day 1

Your real cost per customer

Rebuilt by cohort from actual orders. Normally 30% to 70% worse than the platforms are telling you.

Day 1

One number, every week

A single figure you can act on, sent to you. Not a dashboard you have to decode yourself.

Free means free.

45 minutes. No deck. No invoice afterwards unless you ask for one.

Opens your mail app with the whole thing already written. Nothing is stored on this page.

Ready to go

If nothing opened, copy it below and send it across.

Burn your
marketing
rulebook.