Six things we do: performance marketing, conversion rate optimization, social and brand management, SEO, AEO and GEO, retention marketing, campaign strategy.
Since 2023 we have managed over 3.5 million dollars (30 crore rupees) of ad spend on Meta and Google, across 3.6 billion impressions and 96 million clicks. We have also worked with more than 30 brands, in D2C, B2B SaaS, subscription, fintech, travel, beauty, electronics and retail.
What we have done so far.
Ad spend
$3.5 M+(₹30 Cr+)
Managed on Meta and Google since 2023.
Revenue growth
11×
Delivered for one of our clients.
Worked with
30+
Brands, across very different businesses.
Waste caught
18-30%
Of ad spend we typically find doing nothing at all.
How f***ed are your ads?
Hold a block, drop it in a bucket.
Good
Drop here
Bad
Drop here
Your metrics
hold it, drag it, drop it
The verdict
Sort your numbers.
Drop one block and the verdict starts writing itself.
The rough shape of what we keep finding. Yours will be its own number, which is what the free consultation is for.
Switch the ads off.
switch the ads off
Ads running
Daily ad spend
$2.4K
Meta and Google togetherNothing running, at all
Daily revenue
$12.9K
Paid orders, same dayStill turning up anyway
Ads on, this account takes about $13K a day. Now flip the switch.
Killing every single dollar of advertising took out about a third of the day, not all of it. That floor is your brand, your organic traffic and people coming back.
Six things we are expert in.
We would rather do a short list well than a long list badly. Take one, take all six.
01
Performance marketing
Meta and Google end to end: structure, feed, audiences, pacing
Incrementality testing, so budget follows evidence, not attribution
Profit is the objective from day one, not a ROAS on a dashboard
Creative tested every week, and the losers cut before they cost you
Budget moved between channels by marginal return, not by habit
02
Conversion rate optimization
Homepage to checkout: we find exactly where people leave, and fix it
Minimize the leak, maximize the conversion
Mobile app and web funnels treated as one journey, not two
Every change tested against real orders, never against opinions
Speed, forms and payment friction fixed first: they leak the most
03
Social & brand management
Content calendar and creator programmes that feed the paid engine
Channel growth on the platforms your buyers are actually on
The organic to paid pipeline, so winners get money behind them fast
Influencer marketing briefed and measured like media, not favours
Storytelling, launches, pricing and positioning that sound like you
04
SEO, AEO & GEO
Appearing in AI answers on ChatGPT, Perplexity and Google AI Overviews
Crawlability, page indexing and ranking
Brand cited on third party sites like Reddit and Wikipedia
Content built on the questions buyers ask, not keyword volume
Your own brand search protected, so you stop paying twice for it
05
Retention marketing
Pre-purchase journeys: welcome flows, cart abandonment, first orders
Here is the whole business model at f***ing Punkd Marketing: your $1 goes in, $100 comes back. You make money, so we make money. That is the only goal, and every price on this receipt is built for it.
International edition
PUNKDAnti-marketing agencyRate card. International edition.
$1 in. $100 out. That is the whole job.
01Social media management
tick what you want, we add it up
12 posts (static and carousel), 4 reels, 15 stories
20 posts (static and carousel), 8 reels, daily stories
Reels are edited from footage you send us, or made digitally from scratch. On-location shoots are not included.
02Performance marketing
LinkedIn, TikTok, Snapchat and other channels: contact us.
What you get4 things, biggest first
New creatives tested every week, and the losers killed before they burn budget.
Every dollar pushed to where it returns the most profit, not the prettiest ROAS.
Weekly reports, not monthly: one number against your target, and what's next.
Tracking fixed, and your real cost per customer rebuilt from your own orders.
Meta + Google also includes: budget shifted to whichever platform returns more.
You make money, so we make money. There is no other way round.
03Conversion rate optimization
CRO retainerContact us
What you get (CRO audit)4 things, biggest first
A fix list ranked by revenue at stake, ready for your devs (or us) next day.
Every page of your site and app audited for what converts and what doesn't.
Page speed, cart, checkout and messaging checked, with the exact fix for each.
Real visitor sessions watched to see exactly where buyers, leads or users quit.
04SEO, AEO & GEO
What you get4 things, biggest first
Your visibility in ChatGPT, Perplexity and Google AI Overviews tracked monthly.
Technical cleanup so Google crawls and indexes every page that matters.
Content built on the questions buyers actually ask, not keyword volume.
Brand mentions earned on the sites AI tools cite most, like Reddit and reviews.
Every line on this receipt has to pay for itself. Including us.
05Retention marketing
What you get (flow setup)4 things, biggest first
Email, WhatsApp and SMS run as one system: no spam, more conversions.
Welcome, cart, browse and first-order flows built to maximise return.
Post-purchase flows for reviews, cross-sell, reorder reminders and FOMO.
Customer list segmented, so you know who buys and we know who to target.
What you get (retainer)4 things, biggest first
Monthly campaigns planned around your launches, drops and sale dates.
Customers who've gone quiet won back, timed to their own buying cycle.
Sender reputation monitored, so emails land in the inbox, not spam.
Repeat revenue reported weekly, separate from what ads brought in.
06Campaign strategy
What you get4 things, biggest first
One plan for paid, organic and retention, agreed before any money is spent.
Idea, offer and creative brief written so your team can run with it.
Creators, editors and studios briefed, chased and managed by us.
A wrap-up showing what it earned, what it cost, and what's worth repeating.
You are not paying for a team of six and a big office. You are paying for the number to move.
+Bundles
Social media management + performance marketing (Meta + Google)
Social media management + performance marketing (Meta + Google) + retention retainer + CRO audit in month one
The damage$0
Tick a plan above to ring it up.
All prices are per month unless marked one-time. GST / taxes extra. Ad spend is paid by the client directly to the platform. Ad spend above $10k a month: contact us for a custom quote.
Change due: your margin. Keep it.Thank you. Now go make money.
In 2007, something revolutionary happened. Richard Laermer and Mark Simmons published Punk Marketing: Get Off Your Ass and Join the Revolution. Their call: power has moved from big to small, from top-down to bottom-up. The brand belongs to the people buying it, not the people selling it, and mediocre marketing does more harm than doing nothing. Their manifesto said it straight: make enemies. No more marketing bullshit.
It is stupid that, nearly twenty years on, most agencies still run on rulebooks written before the feed, the algorithm and AI. They think the old playbook still makes a difference. It does not. PUNKD is punk marketing rebuilt for now: no fluff, no vanity metrics, no playing it safe. Work people notice, judged on revenue. Period.
Four boxes. We pull your live ads from the Meta and Google ad libraries, tear them apart line by line, and email you the roast. No call. No pitch. Some swearing.
what your ads say to your moneyyour agency, sending the invoiceyou, opening Ads Manager
AD ROASTPUNKD
what your ads say to your moneyyour agency, sending the invoiceyou, opening Ads Manager
Want us to roast your ads? Free.
We tear your live ads apart and email you the receipts. No call. No pitch. Some swearing.
